The SupermarketGuru National Grocers Association Consumer Survey reveals that food shoppers are more concerned with diet, health, and nutrition than ever before. About 50 percent of the people surveyed said that their diet could be healthier.
Experts predict that the demand for new kinds of protein will continue to increase, with consumers turning to protein products made from algae, nuts, vegetables, and yeast. Other products will continue the trend of reducing the number of ingredients and artificial ingredients.
About 36 percent of shoppers say they are worried about chemicals in their foods. Food manufacturers are continuing to eliminate concerning additives like growth hormones, GMOs, and other artificial ingredients. As these trends continue, consumers can expect a wider variety of healthier options available on their supermarket shelves.